Channel 5 today announced that it has chosen Flytxt, the wireless marketing expert, to roll out a second Movie Bonanza SMS campaign promoting the six blockbuster movies that form part of the channel's current Tuesday night promotion. Channel 5 and Flytxt ran a similar campaign through February and March 2001, which proved very successful in building loyalty to viewing specific blockbuster films as well as initiating an interactive dialogue with its existing viewers. Channel 5's decision to repeat the campaign on a larger scale is further evidence of the strength of the medium and how SMS is forming a key element of broadcasters' marketing mix.

Men's Health magazine has chosen Flytxt, the wireless marketing expert, to launch the first weight-control text message service for its readers. The 'Belly Off' club will provide men with calorie conscious and exciting menus, which are tailored to their specific tastes and local amenities. There are thousands of different options available, which makes the joint offering one of the most sophisticated text messaging services available to date. 

Outdoor advertising contractor JCDecaux today announces the launch of its new SMS poster advertising service, PosterTxt, and its partnership with wireless marketing expert Flytxt. This marks the first opportunity for advertisers to plan street furniture advertising campaigns with fully integrated direct response wireless marketing components. This partnership is a market first and the joint product offering is available immediately. The first client to use the system is already signed up, and the campaign will run towards the end of this year.

Flytxt's cutting edge CRM campaign for Emap Performance Network has won the Royal Mail Marketing Direct Intelligence Award for Best New Profiling Technique. At an awards ceremony last week, Flytxt was recognised for its groundbreaking work with Smash Hits magazine to increase awareness of the magazine's brand through an opt-in text message club. Finalists included the National Blood Service's campaign for recruiting blood donors as well as campaigns submitted by direct marketing agencies Claritas and CACI. 

Today Channel 4 announced that it has chosen Flytxt, the wireless marketing expert, to launch the first wireless documentary reminder service. The service, which will be available from 3rd October, is the first time Channel 4 is using text messaging in its marketing mix to promote factual programmes. 

Haygarth Group and Barclays today announce the launch of an exclusive SMS game, through wireless marketing expert, Flytxt, to support Barclays youth accounts - BarclayPlus and Barclays Young Persons Account. Using SMS in the marketing mix is a pioneering move in the world of retail banking and Barclays is anticipating strong uptake from its core youth target market.