New York, NY & London, England – 10^th October 2006.  Flytxt, the leading mobile direct marketing company, today announced the launch of its landmark technology product, Flytxt Neon.  Neon is a mobile marketing platform which empowers marketers to manage their data, send and receive mobile messages, track the results in real time and generate reports. This new ASP product gives marketing departments in-house access to the most complete set of mobile marketing tools available.

Flytxt, the leading Mobile Marketing company today announced that Virgin Mobile will use Flytxt technology to run mobile customer loyalty promotions offering VIP tickets at V-festival. Music fans who attend Virgin Mobile sponsored 'Road to V' gigs at select Carling Academy venues will be encouraged to text the word 'Backstage' to 26666 to gain VIP access to backstage areas. Similar promotions will run at V festivals in both Essex and Staffordshire where the first 250 Virgin Mobile customers at each festival to redeem their VIP mobile ticket will be allowed entry into the Virgin sponsored VIP lounge.

LONDON & NEW YORK--(BUSINESS WIRE)--June 16, 2006--Flytxt, Inc.® the leading mobile direct marketing company, today announced that Co-Founder and President, Carsten Boers has been selected to discuss US Mobile Marketing at iHollywood Forum's impact! 2006 conference, on June 19th, at the Javits Convention Center in New York City. 

Flytxt and Experian generate extensive consumer insightFlytxt and Experian, the UK’s leading provider of people classification systems, today announced results of a customer profiling exercise for Pot Noodle with customer data gathered via mobile text campaign. It is the first time customer analysis and profiling has been conducted using data from a mobile initiative.

Flytxt, the mobile marketing services provider, today announced its appointment by the Ambassador Theatre Group to run their first joint SMS campaign in the group’s first move towards generating longer-term relationships with its audiences over mobile. A simple text and win promotion, based around Donmar’s new production of Guys and Dolls starring Ewan McGregor, Jane Krakowski, Douglas Hodge and Jenna Russell at the Piccadilly Theatre, is due to launch this week and run until February 2006.

London based design group oki-ni today announced the launch of its first mobile campaign in the companies’ opening move towards building and managing a mobile database to foster longer-term relationships with its customers. Flytxt has built a WAP site to support the group’s online brochure oki-ni.com and later this month is due to send out the first of its WAP messages to customers in Asia, US, South Africa and Europe.  Activity, in turn, is intended to drive repeat visits to the WAP site and ultimately increase sales online.