Flytxt, the wireless marketing expert, today announced its partnership with TargetNMI, a leading communications agency specialising in the youth and leisure sectors. This partnership will allow TargetNMI to offer its clients a combination of both brand communication and wireless marketing in one campaign.

Chrysalis Radio, one of the UK's leading radio groups, today announced that it is running its first interactive text message campaign with the launch of the Galaxy 105 Text Maniacs Club. Working with Flytxt, Galaxy 105 - Chrysalis Radio's Yorkshire station - is running its first text message campaign in a move to build an interactive dialogue with its listeners. The Text Maniacs Club will offer listeners the chance to receive special offers and promotions as well as news on Galaxy 105 itself. Flytxt has been running the campaign successfully since the beginning of June and is planning to roll it out across the rest of the Galaxy Network over the coming months.

Cadbury's latest promotion, developed by Flytxt and Triangle Communications, focuses on the most dynamic sector of the mobile phone market - text messaging. Consumers are invited to 'Text and Win' when they buy any of the ten leading Cadbury brands including Crunchie, Caramel, Time Out and Cadbury's Dairy Milk. The promotion is expected to be on shelf in mid August.

Flytxt, the wireless marketing specialist, today announced its first customers in the pub sector - the regional Sports Cafés in London, Birmingham and Cardiff and also the Punch Pub Company. Flytxt is running a text message marketing campaign to promote Carlsberg lager around two England football matches. Enabled by Flytxt, and working alongside media agency the Sportsagency.net, Sports Café and Punch Pub Company will launch the first interactive wireless marketing campaign for the pub sector that aims to attract new customers.

Flytxt jumps into the movie sector with a summer release Momentum Pictures becomes the first film company to market a movie with interactive text messaging. Flytxt, the wireless marketing specialist has signed its first customer in the movie industry - UK distributor Momentum Pictures. Flytxt is providing the technology and managing the text message marketing campaign to promote this summer's teen movie - 'Get Over It'. Enabled by Flytxt, and working alongside media agency Target NMI, Momentum Pictures will launch their first interactive wireless campaign, alongside traditional marketing media, that aims to build a dialogue with its teenage audience.