Billington Cartmell, one of the Top 20 promotional and direct marketing agencies and Flytxt, the wireless marketing expert, today announced a unique partnership to offer clients the complete wireless marketing service to capitalise on this rapidly growing medium. The move marks a first for the industry, combining the strategic and creative brand communication expertise of Billington Cartmell with Flytxt's technological skills in wireless marketing. Flytxt also intends to build its presence within the advertising and marketing services industry with future partnership agreements.

'SMS' grows up as flytxt embarks on the first wireless campaign for one of Europe's largest mutual fund managers. Flytxt, the wireless marketing expert, today announced that it will provide DWS, the leading European Mutual Fund Manager and part of Deustche Bank Group, with two innovative customer relationship management campaigns over SMS. These campaigns are using the wireless medium to build and manage relationships with its customers and provides substantial cost savings to DWS.

Flytxt today announces a significant customer win and a move into the broadcast arena with the launch of Channel 5's Movie Bonanza initiative. Enabled by Flytxt, Channel 5 launches its first text messaging (SMS) campaign in a move to build an interactive dialogue with its viewers, drive viewing share to specific blockbuster movies and also be at the forefront of cutting edge technology in the increasingly competitive broadcast industry.

Flytxt launches this week with the first major campaign by a leading UK media company into request based wireless marketing. Enabled by Flytxt, EMAP Performance Network will be launching an interactive text messaging campaign at this week's Smash Hits concert as part of a customer acquisition and retention strategy to strengthen its position within its target market.