Yahoo! Mobile Europe today announced its partnership agreement with Flytxt, the mobile marketing services provider, to use Flytxt Direct* to provide real-time cross selling activity to boost mobile content sales.  Flytxt is working closely with the mobile division of Internet company Yahoo! Europe to drive sales by using WAP push.  Flytxt’s cross-selling service helped to clinch the on- going contract following a trial period in the UK market and is due to roll out across Yahoo! Mobile France and Germany later this year. 

New management line up adds David Payne, Nick Fuller and Craig Patton. Carsten Boers, Chief Executive of Flytxt, today announced a number of significant additional senior appointments to his management team.  Boers who returned from Flytxt US to head the company in March 2004 has appointed David Payne as Executive Chairman, Nick Fuller as Operations Director and Craig Patton as Head of Business Development.

Flytxt, the marketing services provider, today announced its appointment by the home entertainment division of Universal Pictures International to run the entertainment giant’s first multi-country SMS campaign to promote the DVD and VHS release of action thriller, The Bourne Supremacy.  Flytxt is developing a global* interactive wireless campaign and will also work towards building a mobile database for future targeted marketing activity.  The campaign, which will run alongside and be supported by traditional marketing media, is due to launch mid-November in Australia and will kick off in the UK in January 2005.

Virgin Mobile chooses market leading mobile couponing solution for V Festival promotion. Virgin Mobile today announced that it has chosen Flytxt, the leading mobile technology provider, and ActiveMedia Technology, designers of real time m-voucher authentication technology, to launch a series of innovative m-couponing promotions throughout the rest of the summer, including V Festival taking place on 21st and 22nd of August in Chelmsford and Staffordshire. The initiative aims to reward loyalty amongst Virgin Mobile’s subscriber base and trial Flytxt and ActiveMedia’s market leading mobile couponing solution.

Capital Radio, the UK's leading commercial radio group, today announced that it has chosen to retain Flytxt, the industry's leading mobile technology solutions provider, as it embarks on a new phase of growth in its mobile strategy. From the beginning of July, Flytxt will facilitate and support mobile strategy across The Group's brand portfolio including the Capital FM and Capital Gold Networks, XFM, Choice FM and the Century FM Network.

Flytxt gives Sport Relief a taste of technology for Sport Relief's Go The Extra Mile campaign. For the first time ever, Sport Relief's supporters can use their mobile phones to request a registration pack with Flytxt, the leading mobile technology provider. Flytxt, who has been awarded a two-year contract with Sport Relief '04 to build on the success of Sport Relief '02 and Red Nose Day 2003, is urging prospective participants of the Fitness First Sport Relief Mile, taking place in 14 venues throughout the country, to text away.