Hachette Filipacchi UK today announced that it is to team up with Flytxt, the industry's leading mobile technology services provider, to create and implement its mobile strategy across Hachette's portfolio of nine magazine titles.  Since its launch in 2000, Flytxt has become the proven expert in devising mobile programmes for media clients, which create a return on investment and an innovative brand extension.

Carlsberg and T-Mobile, Official Partners of UEFA EURO 2004™, have chosen Flytxt, the leading mobile technology services provider, to run an ‘Instant Win Football Quiz’ promotion over mobile in association with the Laurel Pub Group.  Kicking off on the 3rd June, the promotion will run nationwide throughout the UEFA EURO 2004™ tournament and aims to drive sales of Carlsberg, drive footfall to Laurel Pubs and showcase T-Mobile as a trusted provider of UEFA EURO 2004™ mobile content services.

Flytxt, the leading provider of mobile technology services, today announced the release of Flytxt Direct 3.0, the industry leading mobile campaign management platform. Through Flytxt Direct 3.0, clients are able to set up and run powerful mobile marketing campaigns, to acquire and retain consumers, build brand awareness and drive revenue.

Wall’s Cornetto Love Potion is the first FMCG Brand to Deliver a Rich Media Content Text Message to Customers. After the success of Magnum 7 Deadly Sins last year and following on from its first text promotion, ‘Find A Love Match & Win’, Wall’s has announced a new ‘Txt-A-Tease’ campaign, which will support the launch of its six new Cornetto Love Potions flavours.

 Flytxt, the leading mobile technology provider, today announced that it has been chosen by BBC Magazines’ leading teen portfolio as its exclusive mobile partner across Top of the Pops Magazine, It’s HOT! and Dare. Having won the teen portfolio’s mobile business, Flytxt will take over existing activity and help to further the titles’ mobile strategy.

New ‘Flytxt Publisher’ used for content management and distribution. Chrysalis Group plc, the music and media group, today announced that it has partnered with Flytxt, the leading mobile technology provider, to provide the delivery platform for its recently launched Chrysalis Mobile business.