Galaxy listeners get snap happy with Flytxt MMS Inbox  - Chrysalis Radio, one of the UK's leading radio groups and pioneer of the mobile medium today announced the launch of its first initiative with Multi-media messaging (MMS). This project marks an industry first as no other radio station has ever run an MMS campaign.

Flytxt's Co-founder and resident Guru, Pamir Gelenbe, looks to the future to predict which word will dominate mobile agendas across media, entertainment, retail sectors and beyond in 2004. The word he sees is "Java". Java hit the headlines in 2003 and proved big business in mobile gaming, but will Java be limited to games in 2004? Gelenbe believes this year will see Java move beyond this usage and into the untested markets of news, chat and gambling. What signs are there in the market of appetite for these applications?

Emap Advertising today announced it is launching a ground-breaking new MMS campaign for the feel good film from United International Pictures (UIP), ‘Honey’. The campaign will target the Kiss ‘Heysexy’ mobile database with the chance to win tickets to an exclusive screening of film.

Macmillan Children's books, part of Pan Macmillan, the global publishing group, today announced that it is taking the controls of its mobile marketing in-house. Having embarked on its mobile marketing initiative in August 2002, Macmillan has now reached a level of expertise with the mobile medium, allowing it to take advantage of some of the benefits of managing its mobile programme internally.

Pamir Gelenbe, Co-Founder and Director of Corporate Development at Flytxt, recently went on a fact finding tour of Japan, to discover exactly what made the world's most advanced mobile data market tick. With 67 million browser-enabled phones and 34 million active i-mode users, the world's most advanced mobile data market is Japan. So what have been the key drivers behind the Japanese telecom market? What's big over there that isn't over here? Is the mobile internet's success in Japan due to superior technology or unique to the behaviour of Japan? And are we likely to see any of Japan's more popular applications and services taking off over here?