Benefits

For Mobile Operators

• Mobile operators can leverage the power of subscriber insights to provide value to advertisers and subscribers while creating a major new revenue stream for themselves.
• Operators can foster a longer and profitable relationship with the consumers by making every ad highly relevant and appealing
• Operators can also explore innovative models like ad funded content and incentives

For Advertisers

• Advertisers get access to 100% subscriber base
• Stronger and more profitable relationship with the consumer via targeted advertising based on subscriber data analytics
• QREDA also provides accurate ROI measurement capability
• Expands the scope of consumer engagement with access to multi-channel inventory

For Consumers

• 100% priority to consumer privacy with multiple features such as Frequency Capping, Blackout Periods, DND Management and Opt-in/Opt-out Management.
• Automated and centrally enforced privacy and preferences policies that prevent SPAM
• With subscriber data analytics, consumers are served with highly relevant and personalized ads which transform ads into personal brand experience