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Features
  • Consumer Subscriber Data Analytics:
    Precise Consumer Targeting
    • Demographic
    • Behavioral
    • Psychographic
    • Location
    • Sociographic
    • Contextual
  • Customer Experience Management:
    Frequency Capping
    • By Day
    • By Week
    • By Month

    DND Management
    • Optional DND
    • Mandatory DND
    • Automatic Exclusion

    Blackout Management
    • Pre-defined Blackout Periods
    • Inventory specific
    • Customer Value Specific

    Opt-in/Opt-out Management
    • Multi Channel Opt-in/Opt-out Management
    • Double-Opt In Management
    • Preference wise Opt-in Lists

  • Ad Campaign Management:
    Multi Channel Campaigns
    • SMS
    • OBD
    • IVR
    • MMS
    • Video
    • WAP
    • USSD
    • Etc.

    Multiple Types of Campaigns
    • Push Campaigns
    • Pull Campaigns
    • Viral Campaigns Campaign Library
    • Historical Campaigns
    • Campaign Templates
    • Click & Copy

    Custom Revenue Models
    • CPM
    • CPC
    • CPCo
    • CPA

    Campaign Analytics
    • Campaign/Ad Revenue Analytics
    • Ad Performance Analytics
    • Customer profiling by response

    Couponing
    • Automated Multi Channel Couponing
    • Coupon Redemption Tracking
  • Sophisticated Inventory Management:
    Real-time Bidding

    • Bidding for competing inventory
    • Automatic bidding management
    • Automatic Inventory Allocation & Pricing Management

    Pricing
    • Target Characteristics based pricing
    • Demand based pricing
    • Revenue Model based pricing
    • Customer Value based pricing

    Inventory Forecast
    • By Channel
    • By Account
    • By Duration
  • Extensive Reporting:
    Inventory Reports

    • Forecast
    • Usage
    • By Stakeholder
    • By Channel

    Campaign Reports
    • Response/Conversion Reports
    • Ad Analysis Reports
    • Conversion Profiling Reports

    Billing Reports
    • By Duration
    • By Stakeholder
    • Detailed/Summary