Recharge Stimulation With 3rd Party Deals

To stimulate recharge with 3rd party deals/offers

Recharge full talk time offer for Bollywood fans with 30% reduced ticket price on latest Bollywood movie

Location = Delhi
Pre-paid balance > 200
Visited entertainment portal > 3 times in last 7 days

Recharge with Rs. 100 on internet & get 30% off on movie tickets

Campaign	Base	Conversions	Conversion %	ARPU	Revenue (Rs)	Net Impact
Campaign	315000	14805	4.70%	210	3109050	INR 1984500
Control Group	35000	735	2.10%	170	124950	INR 1984500

Treasury Revenues & Retailer Commission in Delhi & NCR increased by 3%
Net Incremental revenues from the segment increased by 5%

Home