Enterprises have a goldmine of data on mobile consumers as consumers are increasingly moving to digital channels to engage with enterprises. They can derive valuable in-depth insights provided they can apply right analytics. QREDA-dX enables enterprises to generate new revenue by sharing consumer insights collaboratively with adjacent mobile enterprises to launch or enhance digital services.
Mobile advertising solution transforms Telcos to Media Owners. It brings Telcos to the center of the mobile advertising ecosystem, connecting Brands and Ad Agencies to consumers and publishers bypassing intermediaries. Telcos can share consumer insights and multi-channel inventory with brands and agencies to design and execute highly targeted ad campaigns through this solution.
Most of the consumer researches are around overall market trends & brand shares, conducted over small sample sizes & distributed data. These researches are often marred by inaccuracy, skew and represent only monthly/periodic snapshot of the data. Device Manufacturers and other companies continuously require insights at consumer level to understand purchase/usage patterns for formulating marketing strategies targeting regions and consumer segments. The solution helps enterprises to derive consumer insights from larger data sets available with enterprises like Telcos and share them at an aggregated market level or at a consumer level for enterprises to consume for different strategic and tactical marketing decisions.
The solution enables enterprises especially telcos to do audience measurement on a population scale, i.e., the number of people tracked here are in millions, rather than in a few hundreds as typically done in today’s Audience measurement systems. It gives real-world data on real people to the Brands, rather than just a sample set of people. The number of data points that a Telco already has to understand its consumers gives the depth of information to profile audience characteristics to finer levels that few other business players can do. The audience movement can be measured & studied over various times of day and various days of a year to account for seasonal and special occasions. Visualizations on footfall provide an intuitive way of making sense of the underlying audience data for use cases like OOH Valuation and infrastructure planning.