Nearly all industry growth came from campaign CDPs
Customer Data Platform Institute included Flytxt in their latest ‘Industry Update Report. The report lists vendors that provide packaged software for data assembly, analytics, and customer treatments. These treatments could be personalized messages, real-time interactions, product or content recommendations, outbound marketing campaigns, or customer journey orchestration.
Flytxt is reported as one of the major vendor offering campaign oriented CDP capabilities.
Access the report here