The solution comes with built-in CAPI integration through which you can share important events, such as purchase or subscription events to Facebook for better optimization and accurate measurement of performance of ad campaigns. The solution offers marketers more control over what data is being sent to Facebook without having to rely on browser pixel tracking.
The solution packages advanced analytics models proven across Telco markets and geographies which helps marketers with insights and recommendations to improve segmentation and create precise custom audiences for better targeting. The solution will help you with more number of segments as well as more precise segments too, thus improving both reach and engagement.
The solution has built in connectors to integrate with existing enterprise information systems or data lakes to directly access first party data from the enterprise systems and other touch points. It helps marketers with a single customer view and gives clear insights into customers demographics and usage behavior.
The solution comes with built-in Facebook integration which helps marketers to quickly set up their Facebook accounts in 4 simple steps and start with the execution of Facebook ad campaigns in no time.