Audience Analytics for Facebook Marketing


Are you looking for a solution that can optimize returns on your Facebook ad campaigns? Are you in need for a solution that can share first party data and conversion events with Facebook to do precise targeting and measurement?

With Flytxt Facebook marketing solution you can make use of reliable first party data from enterprises and also derive machine-learned customer insights for creating custom audiences with precision. The solution also allows marketers to share specific conversion events and other data with Facecook via Conversion API as per the consent management policies thus enabling more accurate performance measurement of ad campaigns.


BUILT IN CONVERSIONS API (CAPI) INTEGRATION

The solution comes with built-in CAPI integration through which you can share important events, such as purchase or subscription events to Facebook for better optimization and accurate measurement of performance of ad campaigns. The solution offers marketers more control over what data is being sent to Facebook without having to rely on browser pixel tracking.

CUSTOM AUDIENCE RECOMMENDATION

The solution packages advanced analytics models proven across Telco markets and geographies which helps marketers with insights and recommendations to improve segmentation and create precise custom audiences for better targeting. The solution will help you with more number of segments as well as more precise segments too, thus improving both reach and engagement.

FIRST PARTY AUDIENCE DATA ANALYTICS

The solution has built in connectors to integrate with existing enterprise information systems or data lakes to directly access first party data from the enterprise systems and other touch points. It helps marketers with a single customer view and gives clear insights into customers demographics and usage behavior.

COMPLETE CONTROL ON DATA SHARING

The solution hosts consent management features in line with the global data protection regulations as well as consumer privacy policy of each enterprise. It will ensure that Facebook will only receive events and signals as per the pre-defined policies and guidelines.

SIMPLIFIED CUSTOMER ONBOARDING

The solution comes with built-in Facebook integration which helps marketers to quickly set up their Facebook accounts in 4 simple steps and start with the execution of Facebook ad campaigns in no time.

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