Engagement and conversations with a prospective consumer is what every marketer shall vouch for. Social media tools takes a brand a step closer to the user, connecting to them at every possible touch point. With hundreds of ‘smarter’ phones being launched everyday, brands and marketers are to realize the importance of this so called ‘social connection’ to break the physical and virtual barriers and merge all channels of communication.
Like, follow and update. With most people being on the go, mobile has emerged as the most sought after medium for instant access and updates. The galaxy model launched by Motor with the ‘social hub’ feature which allows the integration of facebook, twitter messages aggregated on to a single domain. Operators ensuring the presence of network tower at every nook, mobile internet users are able to connect to the virtual world on their mobile/cell phone without the burden of heavy laptops – to the world with 3787 friends and 423 networks.
The sixty million registered Internet users represent a 5% of population when compared to the six hundred million mobile phone users covering almost half the population according to a recent survey. The challenge here is to introduce the existence of the internet world to the rest half the population. Regardless of the choice of the social media tool, businesses have recognized the opportunities of the real world vs the virtual world. The former phasing out over the latter; wonder if the businesses are missing a trick in tapping the most susceptible TG on the mobile social media?
Case and point – Business thrive to engage customers in a simple and lucid manner with higher involvement levels. Social media is the most apt channel which when merged with the most personal device, is undoubtedly a marriage made in heaven!