The Holy Trinity of Big Data at Mobile World Congress 2015
By : Pravin Vijay
Assistant Vice President-Marketing
At MWC2015, Flytxt demonstrated how it caters to the three reigning demands of the Telecom industry viz., Big Data Analytics, Data Monetisation and Customer Experience; and how they are entwined together
Mobile World Congress is the world’s largest mobile industry event, and without a doubt the most important yearly event for Flytxt. The event this year drew in over 90,000 attendees and roughly 1,900 exhibitors including prominent executives representing mobile Communication Service Providers (CSPs), device manufacturers, technology providers, vendors and content owners from across the world.
For Flytxt it was the second time in Barcelona. In addition to an exclusive booth, our products were also showcased by Wipro as how they complement their OSS/BSS solution portfolio. This was preceded by a media announcement made by Wipro on the partnership with Flytxt to offer customer experience and revenue enhancement solutions world-wide.
The theme Flytxt presented at MWC was Analytics, Data Monetisation and Customer experience – which resonated well with CSP’s growth areas. The abundance and richness of the data uniquely accessible to mobile providers offers a gold mine of insights. Whether it is the call records, web searches, text messages, customer care calls, device data, location switching or usage of apps – data can be collated together and processed to create a comprehensive view on the subscriber.
The depth of understanding of each subscriber as enabled by Analytics, offer CSPs with myriad opportunities to delight the subscribers. Through contextual, timely and relevant offers across different touch points CSPs can thus elevate the Customer Experience, thereby increasing their Customer Life Value (CLV). On the other hand, extending meaningful and relevant offers result in increased responsiveness from subscribers, generating higher revenue for the CSP. The same insights can be extended to enable adjacent services thus creating new revenue streams too. As this entire process is integrated and closed-loop; and the responses are fed back to Analytics, the process is further improved in the next cycle, thus enriching each of these 3 elements – Analytics, Customer Experience and Data Monetization in the long run.
At the event Flytxt showcased its packaged analytical models that power both its internal and external monetization solutions. There was live demonstration of how internal monetization solutions enable CSPs to enhance subscriber experience, reduce churn and increase revenue and how external monetization solutions extend abstracted consumer insights to adjacent industries, creating a new revenue stream.
Then the two new applications were in display too at Flytxt’s booth. Smart-Board is highly interactive dashboard application that can provide smart visualisations and drill down analytic capabilities to deliver actionable insights for faster decision making. Leveraging on Flytxt’s Multi-dimensional Analytics backbone, it can provide strategic and operational insights to optimize decisions and value creation across workflows.
Flytxt also demonstrated I-View, a smart app that can be used as a personal analytics tool. Operators can extend insights to subscribers on their usage. It can also act as a personalized channel for extending offers and recommendations to the subscribers at the ‘best moments’. With a complete visibility over the subscriber activity, CSP would be able to recommend next best offers on trigger and to extend right offers at the right time thus improving the value of customer engagement.
Get in touch with us to know more about the power of the Holy Trinity – Analytics, Data Monetisation and Customer Experience. Watch our multimedia presentations and live demos shown at MWC.
With over 200 visitors to the booth and more than 60 meetings with various players in the ecosystem – it was quite an exciting and enriching experience for Flytxt team at MWC. Looking forward to another eventful experience at MWC 2016!