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Customer Analytics and Campaign Automation for Banks

Intelligent Customer Lifecycle Marketing for Retail Banks
An AI-powered solution to augment CX decisions and actions for maximizing customer lifetime value and product profitability

DRIVE CUSTOMER RETENTION AND LOYALTY

Leverage Flytxt AI to derive accurate customer behavioral insights such as churn and win-back propensity, product affinity, next best offers, etc. These insights and recommendations can then be used by your marketing and CX teams to design and execute effective cross-sell and retention programs. Our Omni-channel CVM offers comprehensive automation as well for financial marketers to drive micro-segmented retention and loyalty programs.

ENABLE PERSONALIZED & GUIDED
CUSTOMER EXPERIENCES

Understand your customers deeper, predict their financial needs and extend the right financial products and advisory services to ensure a personalized financial experience. Equip your customer service agents or chatbots with the necessary customer intelligence and context to guide customers with pre-approved products and offers to influence their digital journeys and maximize upsell/cross-sell opportunities

IMPROVE COLLECTIONS AND MITIGATE
PAYMENT DEFAULT

Leverage our AI to assess a customer's propensity for payment default and intervene at the earliest opportunity by initiating pre-closure, downsizing, or discounting options. The solution employs complex machine-learning models to analyze customers' historical transactions and identify payment behavior patterns to predict customers’ future inability to make debt repayments.

SET UP CREDIT LIMITS AND OFFERS

Improve loan offer conversions at scale by automatically evaluating customer eligibility and determining their propensity to accept loans with our expertly curated and tested AI/ML models. The solution processes transaction as well as behavioral data using sophisticated machine learning algorithms to forecast customers' financial needs and propensity to take a loan.

AUTOMATE CAMPAIGN AND OFFER OPTIMIZATION

Employ Autonomous AI to instantly weed out low-performing campaigns and offers based on their performance against your business goals, and guide marketers with new campaign/offer designs to optimize performance metrics such as conversions, open/click rate, and so on.

DRIVE THE ADOPTION OF DIGITAL BANKING

Leverage our Digital Plus solution, to reach out to customers on digital channels like email, website, app, social media, or conversational channels and engage them with relevant products and offers. Using our Audience Analytics for Facebook Solution, you can make use of reliable first-party data from enterprises and machine-learned customer insights for creating custom audiences for running Facebook campaigns with precision.

REDUCE TIME TO MARKET PRODUCTS

Design and execute promotional campaigns end to end on outbound as well as inbound channels with ease using our Omni-channel CVM solution. The solution supports dynamic segmentation using heuristic rules as well as machine-learned insights like Product Affinity and Next Best Offer to choose the right products for promoting to different customer segments. Moreover, the solution also allows marketers to promote products triggered by specific life events like marriage or real-time digital events like browsing ‘loan eligibility’ on the website or app.

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