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| The traditional mass media may not offer results for mobile operators as it used to in the past. In an operator’s world, a concept called mass no longer exists, each subscriber is an individual with strong personal preferences and multiple choices. Successful marketing is all about understanding and responding to unique customer needs in real-time. Rajesh Prothi in this article finds out why mobile is emerging as a powerful marketing channel for the operators. |
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| "The initial years of the decade were dominated by product promotions using SMS. The technology platforms were home grown and the software developers were an essential part of the campaign team. The operators’ only involvement was to pick up a few cents for each message sent. All of this was about to change and it changed quickly and dramatically," David reflects on the evolution of mobile marketing industry over the last decade. |
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| Flytxt’s patent pending ‘PrecisionTrack’ technology introduces real-time, automated and precise, response and conversion tracking across any mobile channel and conversion system. With Neon’s instant campaign ROI measuring, the cycle times of campaigns are reduced to hours instead of days and weeks. The marketer can run multi-product and multi-channel campaigns without needing to worry about how to track those, the results simply appear in real-time reports as they occur. |
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| To know more about Flytxt & Neon visit : www.flytxt.com |
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