DISCLAIMER:This document constitutes an overview of the General Data Protection Regulation (GDPR) and how FLYTXT and its affiliate companies interpret it. This document is provided for information purposes only and does not provide legal advice. Clients and prospective clients shall consult their own legal counsel to understand the requirements of any law or regulation on their processing of personal data. FLYTXT or its affiliated companies MAKES NO WARRANTY, EXPRESS, IMPLIED, OR STATUTORY, AS TO THE INFORMATION IN THIS WHITE PAPER. This white paper is provided “as-is”. Information and views expressed in this white paper, including URL and other Internet website references, may change without notice. This white paper does not provide you with any legal rights to any intellectual property in any FLYTXT or its affiliate company product or products. FLYTXT and its affiliate companies reserves the right to make changes to this white paper at any time.
Flytxt is the independent market leader in intelligent customer engagement technology. Flytxt’s enterprise-class software products and services generate measurable economic value by growing revenue, reducing customer churn and enhancing customer experience. Flytxt’s flagship NEON-dX is an out-of-the-box, real-time decision-making and marketing automation product that allows large enterprises to drive personalized and contextual customer engagement across digital touch points using analytics and artificial intelligence.
With artificial intelligence and analytics being leveraged in various sectors including marketing it is prudent that organizations adapt fair, accurate and non-discriminatory use of personal data. By ensuring that Flytxt is GDPR compliant, the organization is committed to continually improve standards in the use of personal data through adequate processes and controls thereby building trust with all the stakeholders and also meeting all the regulatory requirements.
Flytxt is committed to safeguard the Confidentiality, Integrity, Availability and Privacy of all physical and electronic information assets to ensure that regulatory, operational and contractual requirements are fulfilled.
Flytxt has comprehensive global information security program governing the confidentiality, integrity and Availability of data. Flytxt Information security management system is certified for ISO 27001.
Flytxt has a robust and effective data protection program in place which complies with existing applicable laws and abides by the data protection laws like GDPR. Flytxt shall always strive to continually improve by keeping abreast of the latest trends and applicable laws / regulations by updating and expanding the scope of Information security and Data Privacy /Protection.
This Guide is designed to give an understanding of how European privacy regulations – the General Data Protection Regulation (GDPR) is applicable to Flytxt and to understand the organization’s Security / Data privacy Governance and compliance mechanism.
The General Data Protection Regulation (GDPR) is a data privacy regulation that was introduced on the 25th May, 2018. It consolidates and standardizes a wide range of different privacy legislation across the EU into one central set of regulations that will protect users in all member states within the EU
GDPR shall be applicable to organizations, based both inside and outside the EU that collects and handles personal data from EU-based individuals. GDPR defines Personal data, ( personal information or personally identifiable information) as any information relating to an individual that can be directly or indirectly identified, such as names, identification numbers, location data, online/pseudonymous data factors specific to the individual’s physical, physiological, genetic, mental, economic, cultural or social identity.
Data shall be processed lawfully. This means either that the data subject has consented to the processing of her personal data or that the processing is necessary for the performance of various legal / contractual obligations.
Data shall only be collected for specified, explicit and legitimate purposes. Mapping data assets to a specific and legitimate purpose is therefore required.
Data processed shall be adequate, relevant and limited to what is necessary in relation to the purposes for which it is processed collected .Cleanse the data if it does not meet these criterion.
Data shall be accurate and where necessary, kept up to date and inaccurate data shall be erased.
Data shall not be stored longer than necessary. This means that once necessity has expired as the basis of lawful processing, the data needs to be erased.
Data shall not be changed and its Integrity and confidentiality maintained. Policies and controls shall be in place to be able to demonstrate that data has not been lost, damaged or altered, destroyed or unlawfully processed.
Accountability of the data collected, stored and processed shall be recorded.
To learn more about Flytxt’s data privacy and security policies, please contact email@example.com