December 23, 2015
In an article in CommsMEA, Abhay Doshi talks about the role of Analytics in driving the new age customer experience. The new age customer is digitally savvy and always looking for personalised and relevant experience across touch points and contexts. Abhay explains how in this scenario, it is imperative for Telcos to expand the customer experience spectrum beyond network service experience.
Article in Information Management
October 21, 2015
Chitharanj Kachapilly, Architect-R&D Flytxt, discusses the key design considerations for self-service big data analytics platforms. According to him, the platforms need to enable business users to play with data and derive actionable insights faster for smarter decisioning.
Article in The Hindu Business Line
October 14, 2015
In an interaction with The Hindu Business Line, Dr. Vasudevan, Group CEO, Flytxt, analyzes the existing net neutrality situation and points out the importance and need of a solution to allow co-existence of Telcos and OTT players in the digital space. He also mentioned Flytxt’s joint research effort with TNO, The Netherlands based independent organisation for applied scientific research to develop analytics based co-existence models.
Article in BigData Insider
September 23, 2015
Abhay Doshi, Senior VP- Product & Marketing, Flytxt, stresses on the need of marketing agility for Telcos to compete in highly competitive and dynamic industry. According to him big data analytics should help Telcos to understand customers deeper and adapt to their changing needs and preferences quickly.
To read this article in English, please click here