Article in TFM&A INSIGHTS Magazine by Abhay Doshi, VP-Product & Marketing
February 28, 2014
Given the sheer extent of information now available, making sense of the data is never going to be an easy task, but CSPs now find themselves in an enviable position – with valuable insight that can help marketers become ever more targeted and successful. With the emergence of big data and its uses, a CSP can really capitalise on the opportunity and find itself at the centre of the mobile advertising ecosystem.