May 27, 2022
Lyca Mobile is launching Flytxt’s CVM Accelerator in the US and Europe after a successful pilot programme, where the CVM accelerator increased the average revenue per user (ARPU) by 1.3%. Now Lyca Mobile aims to use the solution in its seven most lucrative markets; the goal is to get the maximum value from every ‘personalised customer interaction’ through customer experience (CX) systems like Salesforce Marketing Cloud.