Report in The Economic Times
October 29, 2014
Abhay Doshi, VP- Product & Marketing, Flytxt gives a detailed view on challenges prevailing in Indian Telecom sector. According to Abhay, value seeker subscriber segment can potentially erode operators’ margins by taking impulsive decisions influenced by factors like attractive offers from competitors, discounts and so on. Abhay added that it is important for an operator to be able to predict potential customer life-cycle value of a subscriber and decide whom to retain by giving external stimuli.