A subsidiary of the largest Telco group in Latin America wanted to design and execute a multi-channel customer value management program that delivers contextually relevant offers to customers across their digital journeys.

• 5.5% increase in the uptake of cross-sell data offers
• 6% offer uptake through contextual up-sell and revival campaigns

NEON-dX: Outbound Marketing Automation enables enterprises to automate the execution of multi-channel outbound marketing campaigns. It also tracks customer interactions in real-time, enabling marketers to create rapid and relevant marketing responses based on actionable customer insights.

• Higher customer lifetime value
• Marketing agility
• Higher conversions and RoI
• Drop in churn