Case Studies

Objective

A subsidiary of the largest Telco group in Latin America wanted to design and execute a multi-channel customer value management program that delivers contextually relevant offers to customers across their digital journeys.

Results

  • 5.5% increase in the uptake of cross-sell data offers
  • 6% offer uptake through contextual up-sell and revival campaigns
Data Sheets

Business Context

Precision Marketer enables enterprises to automate execution of multi-channel outbound marketing campaigns. It also tracks customer interactions in real time, enabling marketers to create rapid and relevant marketing responses based on actionable customer insights.

Key Features

  • Customer Lifecycle Marketing
  • Comprehensive Marketing Automation

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