January 11, 2023
This article that features views of Dr Vinod Vasudevan, CEO of Flytxt, highlights the importance of artificial intelligence (AI) tools for marketers of the new age enterprises to ensure ROI. He explains that AI can discover the most optimal mix of customer, product, and pricing in order to drive value and guarantee ROI across marketing initiatives and customer engagement contexts.
January 5, 2023
Prateek Kapadia, CTO of Flytxt, features in this article that delves into how data and AI will change marketing in 2023. Prateek predicts that in the new year, organizations will look to gain trust within their community of users and data owners by providing transparency and control to the use of data.
