The usage based micro segmentation approach and auto-recommendation based on behavioral trip wires has shown promising results for the mobile operator ever since this program was initiated. Now they can track usage behavior variations at a micro level and can take evasive action within minutes of detecting any potential churn behavior.
Communication Service Providers (CSPs) could leverage their available customer data to generate a potential $300M a year in additional margins, according to the new report from Flytxt and Gartner. The report highlights the importance of big data analytics when it comes to examining customer behaviour in order to improve output and services.
Flytxt announces two major customer wins – MTN Group and Idea Cellular. R&D Insights: Segment Migration Analysis: Approach to track segment behavioral changes over time Impact Story: Usage up scaling campaign generates over $1.3 Million revenue for African CSP Impact Story: Data adoption campaign leads to 70% data service retention for an Indian Opco
CSPs are operating in a competitive and dynamic environment. In order to sustain their growth and market share in a highly competitive world, they need to leverage the full potential of their assets of network and subscriber data. Big Data analytics will enable quick experimentation with large volume of variety data, replace human decisioning, create...