Flytxt expands South Asian Presence; Inks deal with Etisalat, Afghanistan
June 20, 2013
Flytxt, the provider of Big Data Analytics powered customer experience and revenue management solutions for Communication Service Providers (CSPs) announced its entry to the Afghanistan market. The company signed up with Etisalat, Afghanistan to deploy its platform NEON to drive segmented marketing campaigns and to deliver personalized offers to subscribers.
“Since our entry we have brought in many first of its kind products and services to the people of Afghanistan”, said Mr. Yasser Aboul Amayem, Etisalat Afghanistan, Chief Commercial Officer. While touching upon the benefits of this deal, he added “We hope to enhance customer experience further through contextual marketing leveraging Flytxt’s platform to deliver right offers to our customers at the right time too.”
Dr. Vinod Vasudevan, CEO, Flytxt said, “This deal gives us an opportunity to enter a telecom market with an amazing growth story having penetration now close to 80% as against few thousands of subscribers a decade back.” He also added, “Market growth brings many challenges and we are happy to partner with Etisalat in their marketing initiatives targeted at revenue growth and customer retention in this highly competitive market”.
NEON platform enables operators marketing teams to generate incremental revenue, reduce customer churn and enhance customer loyalty by executing micro-segmented campaigns. The platform is designed to help marketers automate and manage the end to end marketing workflow right from targeting, sending offers and fulfillment tracking to reporting from a single web interface.
Flytxt having consolidated their presence in South Asian and African markets is now focusing on establishing their presence in other fast growing mobile markets like South East Asian countries.
Etisalat Afghanistan is part of Etisalat Telecommunications Group, headquartered in UAE, one of the largest telecommunications groups in the world. Etisalat Afghanistan launched their services in 2007 and has rapidly become the fastest growing telecommunications service provider in the country with an active base of 4 million subscribers. The company aims to be at the forefront of its market based on quality, innovative services and competitive pricing, with unsurpassed coverage in every province in the country. Since 2007, company has invested US$ 300 million in Afghanistan and is the first telecom company to launch 3.75G services in Afghanistan.
Flytxt is a leading provider of Big Data Analytics powered solutions with a focus on enabling mobile operators to derive economic value from subscriber data. The company offers Customer Experience and Revenue Management Solutions as well as consultancy services to help operators run campaigns for increasing revenue, reducing churn and enhancing loyalty. Flytxt’s closed loop integrated real-time marketing platform is deployed with leading operators across APAC and EMEA, serving more than 400 million subscribers and has generated around $250 million incremental revenue for operators till now.
Flytxt has won many industry awards like BID International Quality Summit Award, Red Herring Asia 100, IEEE Cloud Computing Challenge and NASSCOM Emerge 50. Flytxt has been named Cool Vendor in Emerging Markets 2013 by Gartner. With its corporate office in Netherlands and global delivery centre at Trivandrum, the Company has presence in Delhi, Mumbai, Dhaka, Lagos, Nairobi and Dubai. For more information about Flytxt, visit www.flytxt.com.