Flytxt presented its paper at the 19th National Conference on Communication at IIT, New Delhi
February 18, 2013, India
February, 18th, 2013, India Flytxt, the global provider of Big Data analytics powered customer experience management solutions, presented a paper on ‘Best-Fit Mobile Recharge Pack Recommendation’ at the 19th National Conference on Communication on Saturday, 16th February, 2013 at New Delhi. The paper it will be published in IEEE Xplore, a powerful resource for discovery and access to scientific and technical content published by the IEEE (Institute of Electrical and Electronics Engineers) and its publishing partners.
National Conference on Communications
The National Conference on Communications (NCC-2013) is a premier conference in India in the area of Telecommunications, Networking, Signal Processing, and Information Technology. This was the nineteenth edition of the event which was held at Indian Institute of Technology Delhi on February 15-17, 2013.
The paper, a joint effort of Flytxt R&D Team and IIT Delhi EE Department, is co-authored by Jobin Wilson, Prof. Santanu Chaudhury of IIT, Delhi and Mr. Shyju Thomas and was presented at this prestigious event. The paper proposes a model by which mobile operators can recommend best fit recharge packs to subscribers. The recommendation is done by applying a collaborative analytics technique that identifies packs that are closer to each user based on their usage behavior and spending pattern. Once this short listing is done, a pack is recommended to any user in two ways. One way is to offer first relevant pack or a fair pack can be offered looking at the historic spending pattern of users. The paper also presented some real world data results showing the effectiveness of this best fit model as compared to commonly used rule based generic segmented pack recommendation model.
The presentation can be accessed from www.flytxt.com/events
Flytxt is a Big Data Technology leader with afocus on enabling mobile operators to derive economic value from subscriber data. The company offers Customer Experience and Revenue Management Solutions as well as consultancy services to help operators run campaigns for increasing revenue, reducing churn and enhancing loyalty. Flytxt’s real-time integrated marketing platform is deployed with leading operators across APAC and EMEA, serving more than 400 million subscribers and generating $100 million incremental revenue annually.
Flytxt has won many industry awards like Red Herring Asia 100, IEEE Cloud Computing Challenge and NASSCOM Emerge 50. With its corporate office in Netherlands and global delivery centre at Trivandrum, the Company has presence in Delhi, Mumbai, Dhaka, Lagos, Nairobi and Dubai. For more information about Flytxt, visit www.flytxt.com.