Leading Analyst firm Gartner recognises Flytxt as a ‘Cool Vendor in Emerging Markets, 2013’
May 2, 2013, India
Flytxt, the provider of Big Data analytics powered revenue and customer experience management solutions for CSP’s, today announced that it has been included in the list of “Cool Vendors” in Gartner’s report “Cool Vendors in Emerging Markets, 2013”1 . According to Gartner, “Cool vendors are vendors that have captured Gartner’s interest during the past year because they offer innovative or intriguing technologies or solutions. In this research, we highlight vendors that have an impact specifically on emerging markets.”
Flytxt CEO, Dr. Vinod Vasudevan speaking on the occasion said, “We are pleased to be recognized by Gartner for our unique focus on generating more than 10% economic value from operator data by leveraging Big Data Analytics as well as for our proven and highly adopted revenue sharing model in emerging telecom markets”.
Mr.Abhay Doshi, V.P Product and Marketing, Flytxt while expressing satisfaction over getting included in ‘Cool Vendors’ list commented “We have many strong use cases in the highly competitive prepaid markets demonstrating our value proposition of enabling high impact marketing campaigns for increasing ARPU, reducing churn and increasing customer loyalty.” He also added “These use cases would help us in gaining significant traction in other emerging and developed markets as well.”
Flytxt has already deployed their platforms in many leading and progressive mobile operators in Asia and Africa serving more than 400 million subscribers and has generated more than $250 million as incremental revenue for operators till now. The company recently announced the launch of ‘first of its kind’ operator anchored mobile ad market place in Bangladesh.
About Gartner Cool Vendor Report
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
1Gartner, “Cool Vendors in Emerging Markets, 2013” Kamlesh Bhatia, Neha Gupta, et al. 16 April 2013
Flytxt is a leading provider of Big Data Analytics powered solutions with a focus on enabling mobile operators to derive economic value from subscriber data. The company offers Customer Experience and Revenue Management Solutions as well as consultancy services to help operators run campaigns for increasing revenue, reducing churn and enhancing loyalty. Flytxt’s closed loop integrated real-time marketing platform is deployed with leading operators across APAC and EMEA, serving more than 400 million subscribers and has generated around $250 million incremental revenue for operators till now.
Flytxt has won many industry awards like Red Herring Asia 100, IEEE Cloud Computing Challenge and NASSCOM Emerge 50. With its corporate office in Netherlands and global delivery centre at Trivandrum, the Company has presence in Delhi, Mumbai, Dhaka, Lagos, Nairobi and Dubai.
For more information about Flytxt, visit www.flytxt.com.