NEON-dX INTELLIGENT B2C MARKETING AUTOMATION

Packages analytics, artificial intelligence, and marketing automation into one out-of-the-box’, easy to use Customer Value Management (CVM) solution that integrates seamlessly with the CRM environment of the client. It is designed to learn, predict, recommend and act in real-time, allowing enterprises’ marketing teams to easily and efficiently plan and execute CVM campaigns to generate measurable revenue uplift. NEON-dX can be deployed on-premise as well as on cloud.

AUTONOMOUS MARKETING

A trusted, explainable AI to drive marketing on its own or serve as a trusted companion to guide marketing decisions and actions. AI to triangulate customers, campaigns and objectives and guide marketers to ensure better marketing outcomes. Leverage one-of-its-kind AI companion, Robo-X to automatically identify new campaign opportunities, continuously rate performance of campaigns and recommend steps to optimize the performance of even live campaigns.

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INTELLIGENT DECISIONING AND RECOMMENDATIONS

Maximize up-sell, cross-sell and customer retention using adaptive next best actions and offers determined through Advanced Analytics and Machine Learning. Make use of machine-learned Next Best Offer (NBO) recommendation engine Offer-X and enable intelligent decision-making at scale to uplift product uptake and revenue.

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SEGMENTATION AND BUILT-IN ANALYTICS

Discover micro-segments with heuristic rules as well as enable automatic segment discovery with analytical models. Visualize segment behavior with ease using built in analysis templates. Make use of packaged analytical models, dashboards and exploratory analysis templates purpose-built for marketers to accelerate data to insights and actions for CVM. Leverage Customer Insight Workbench tool powered by AutoML libraries to create custom models efficiently.

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UNIFIED CUSTOMER VIEW

Seamless integration using built-in connectors to CRMs, DMPs and enterprise data lakes to access structured and unstructured data, in offline and streaming mode. Perform Data ETL with ease using UI , and compute KPIs to continuously enrich profile of customers reflecting demographic, usage and location based attributes. Also identify and unify customer identity across disparate systems and service lines to have a holistic customer view.

COMPREHENSIVE MARKETING AUTOMATION

Execute an infinite variety of outbound and inbound marketing campaigns (upsell, cross-sell, retention and loyalty), across customer journeys and channels with minimal effort using reusable campaign templates. Leverage unified marketing canvas feature to fully automate campaign planning, design, execution, and optimization end-to-end with ease. Schedule and prioritize campaigns using a calendar interface, simple to configure and update. Run multivariate testing to select right creatives and offers for different campaigns and segments.

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REAL-TIME CONTEXTUAL MARKETING

Drive higher customer satisfaction and conversions by real-time analysis of voluminous data and real-time event-triggered actions. Identify customer context and trigger appropriate marketing action in real-time to increase marketing effectiveness.

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CROSS-CHANNEL CUSTOMER JOURNEYS

Track customer's interactions and journeys through traditional and digital channels owned by the enterprise with ease. Make use of standard connectors to support a variety of new age digital channels such as Mobile app, FaceBook, Web, Voice assistants, WhatsApp, Facebook Messenger, etc. Leverage canvas to define marketing actions across contexts in cross-channel customer journeys to maximize value.

DIGITAL MARKETING

Allows to integrate with mobile ad-tech platforms to extend CVM campaigns to paid media channels as well with ease. Leverage built in analytics and segmentation capabilities to recommend look alike audience segments for paid media campaigns to maximize impressions and conversions. Track and measure performance of OTT campaigns to enable attribution analysis for enterprises across the owned and paid media.

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FEDERATED MARKETING AND DATA MONETIZATION

Transform Personally Identifiable Information (PII) to non-PII with built in encryption mechanisms and privacy preserving analytics techniques . Enable the sharing of aggregated customer insights derived from variety of customer data with brands and digital advertisers in a safe and secure manner to support variety of monetization use cases.

NEON-dX Capabilities

AI Companion for Marketers

AI Companion to guide marketing decisions and actions for better marketing outcomes

Packaged Analytics Models

Advanced analytics and machine learning models to provide actionable intelligence out-of-the-box

Inbound Marketing Automation

Automates execution of inbound marketing and touch point personalization programs

Outbound Marketing Automation

Automates execution of outbound multi-channel campaigns and real-time contextual marketing

Customer Insight Workbench

A workbench to develop models on customer data to derive customer insights

Digital Channel Management

Capture customer intent and engage with customers over new digital channels

Campaign Hub

Share best practices and optimal strategies across multi-site enterprises

Intelligent Voice Interface

Allows enterprises to have personalized human-like voice conversations with customers

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