Built in integration with outbound channels like instant messaging channels, email and push notifications (Android/iOS devices). Supports inbound channels like instant messaging apps, website and mobile app.
Out of the box integration with 3rd party applications like Google Tag Manager as well as Email platforms like Mailchimp to track customer activity in the digital world like web page views, email open and clicks. Integration with DMP and CDP to enrich customer profile with data and insights from 3rd party applications.
Integrates with ad platforms like Facebook to plan and execute paid media campaigns. A dashboard to display the performance of digital CVM campaigns across client’s own channels as well as paid media channels.
Comparative analysis of marketing spend vs budget across various paid media channels. Provides marketers with comprehensive reporting and dashboard features.