Offer-X Intelligent Decisioning Engine
Powered by machine learning capabilities, Offer-X can seamlessly integrate with any marketing automation environment of the client. It is designed to improve enterprises’ marketing effectiveness through individual strategy driven up sell and cross sell offer recommendation.
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MACHINE LEARNED OFFER DISCOVERY
Decisioning engine applies machine learning techniques to recommend right offers and products to each customer based on her historical usage behavior and contextual needs. It can also optimize recommendations as per the business objective of enterprises.
INSTANT ACCESS TO VARIETY OF DATA
Standard connectors to readily access variety of data - enterprise, third party and open data - remotely from CRM systems and data lakes to analyze and predict customer affinity for products and offers.
STANDARD ADAPTORS TO MARKETING SYSTEMS
Pre-built output connectors to feed offer/product recommendations directly to popular marketing systems or to any external database, in the desired format.
PACKAGED DASHBOARDS
Dashboard to view product recommendations trends over a period of time including top products recommended. It also displays insights used by system for making each product recommendation.
Benefits
Ease of integration with existing systems
Quick adoption of Machine Learned NBO
Personalized offer recommendation at scale
Higher offer take up rate and revenue uplift
